DO YOU EVER WONDER HOW YOUR SAUIPE SUIT IS DESIGNED?
The first phase of the development process is defining the theme of the collection. Coming up with the right ideas is key. In my opinion, this is the most difficult and the longest phase of the development process. We usually start 12 to 15 months before the expected release date - the date when the collection will hit the stores and online.
As with all creative processes, coming up with the theme and general ideas for a collection requires inspiration, a lot of research, and sometimes, a great 'aha moment'.
The more information we gather at this point, the easier the next phases will be.
Prints and Colors
The second phase has concurrent tasks: prints development, color selection, and deciding on the right fabrics. Different materials will showcase colors and prints in a different way. Some prints will look better in a matte fabric, while others will benefit from a slight sheen.
Sauipe develops exclusive prints every year. That means that you will not find them anywhere else. Guaranteed. We commission the work from an amazing textile designer. She is also Brazilian and lives in Europe, so her art is inspired by many sources. We work together to create the prints that best represent the theme I selected in the first phase - the Mood Board.
Developing a print has many technical and artistic considerations. That's why it is so important to work with a designer that understands my vision, understands the technical aspects of print design, and even more so, understands swimwear. A swimsuit is a relatively small 'canvas', and it takes a lot of skill to develop the right print.
Once we agree on the design, we request samples from our fabric vendor. Almost always the samples are exactly what we had in mind and the approval process is quick. Sometimes we need to make some adjustments to color, scale, etc. In the above photo, you can see the original prints and the actual fabric samples.